Lyric

Lyrics: 'Fire + Bones' by The Midnight Heavy

Dirty and I just don't care,
Dirty when you run your nails through my hair,
Dirty undercover lover
Lay yourself around me

It's dirty when you call my name
It's dirty when you pull my hair like a mane,
Dirty undercover lover, lay yourself around me
Round me, round me

Loose your buttons and bows
Get some fire in your bones (ohhhh oh oh oh)
What's it to ya
Bones

And now we're sipping it up,
Just tearin' it up
Just the passion of love

And now we're sipping it up
Just tearin' it up
Just the passion of love

Dirty when you call my name 
Dirty when you pull my hair like a mane
Dirty undercover lover
Lay yourself around me

Dirty and I just don't care
Dirty wen you pull my hair and hair
Dirty undercover lover
Lay yourself around me
Round me, round me

Loose your buttons and bows

Get some fire in your bones (ohhhh oh oh oh)

What's it to ya

Bones

And now we're sipping it up

Just tearin' it up

Just the passion of love

Planing our music video

Before we decide to go out to film we made sure that the weather is okay to video because we all can get together to go video and it starts to rain really bad then it would be a waste of time and we wouldn't get anything done.

Planning our music videos

Our main search criteria was to look for places that have a gritty look to them, with a splash colour. but mainly that they have distinctive characteristics about them. We don't really want beautiful places or nice areas we need somewhere which will suit our kind of music kinder rock not really a love song.

The local park fits our description for what we are looking for. And parts of it will most likely be used in our filming process. Along with the distinctive colours of the tress at this time of year, it has a slightly darker look that is brought about by the colours themselves.

Resource for our music video

4 band members ( At least one male for the singer)

Camera

Camera tape

Tri-pod

Several locations, varying from parks to places of distinct colours perhaps, Example garages and parks.

Several types of clothing for the members of the band.

music video

This is a great example of a band music video. This music video has many different costumes and different cuts of the band members playing with different instruments. The theme of the whole music video is party which suits the song because it about friday night which is the song name.  The whole video has that sort of quirky attitude which I like and fits in well with the indie genre. The video also cuts between clips of the singer and clips of young people at a party drinking and laughing with the song playing over the top of this. 

Developing ideas

our group has come up with a few ideas that that will need some developing to be relevant to our song choice. 

we're going to have shots during the main chorus where the band is set infront of alternating locations. Whilst the lead singer is miming the song, we will have the other band members in the back ground. we will try to make sure that the camera  doesn't focus on the lead singer to much because his lip sinking wont be perfect

we wil have everyone in the band wearing different costumes and have a different setting in the back ground and cut to different setting through out the music video which gives us more variation to the video.

Another possible idea is to film the lead singer singing from different angles. That way we can cut between the the different angles during the video to make it more visually interesting. A key part of the filming process will be creating enough variety and change to keep the viewer interested despite there being no actual story, a challenge we are going to tackle with unique shots and edits. another thing is that band are very creative in what they wear so while we are filming.

Our survey monkey

Here is a link to my survey about music videos on Survey Monkey:

Click here to take survey

Here's a screen shot of my SurveyMonkey Questionnaire,below it shows two results for each question :

            

All these questions we asked will help our group think through what people are looking for in a music video. Also what we need to do to satisfy some music listeners that know what they want in a music video. We made sure that we took results in and made sure we worked to wards what answer they gave most. 

Animatic-story board

Focus group / Audience research

We will get some student or staff to be our focus group, so that we know what the geranial pubic thinks about our song. We have a list of questions we write up that we will ask;

·         Why they like it?

·         What they don’t like about it?

·         What mood does it put you in?

·         Describe the band /singer?

·         What scene/location would you expect to see it in?

·         What do you think the song is about?

Preliminary Exercise- What I learned

From our preliminary task I have learned that there is so much to improve in our music video. Thing like camera angles, mise en scene which would be more effective in our preliminary task because in our preliminary task our singers are dress in sixth form uniform which doesn’t look like real musical. Another thing that was wrong with our video is that our setting was in school and we never left the premises to film. Most music videos are filming on a street or in a studio but never in school gardens, because we don’t have money to rent out any studios of get great props but we will use the street and get people who fit the part

Preliminary exercise

Permission

Frankie one of our group members email the bang to get permission to use there music in our music video

Unsigned/ chosen artist profile

The website Unsign.com is a website where new artists who want there music to be herd and known put there music on this website. Some of the big names what are in the music industry came form this web site.






Unsigned's Mission: "Unsigned.com is dedicated to providing independent Artists from solo, trio to bands, the best outlet possible to be heard globally on the Internet. Just as important is our goal to provide you, the Artists, with a new revenue and distribution model for your music."

The artist we are using for our music video are The midnight heavy which is a band of 4 form essex and live in southend. 
Heres a link to listen to the song; http://www.unsigned.com/themidnightheavy

Audio clip

famous album art analysis

Firstly there isn't an artists name on the front cover, this means the artist i well known and doesn't need his name on the front. Also with out a name on the front it would also make someone pick it up to find out who is actually the artist. On the front cover theres a naked women on the front covering her breast and a lot of rap music has to do with girls. On the back of the album cover there isn't a list of the songs on the back so that means you need to buy the album to find out which is a good idea to sale the album

Digipak

what goes on a digipak

• name of artist and album

• track list

• barcode and record company logo

• six panels 

• spin-name of artist and album

• disk impression

• an image of the band on the in sire

The most common CD Digipaks is the 4 panel Digipak which opens like a book. However 6 panel CD Dipipaks are also very popular, providing a larger canvas for CD artwork and text information about the CD. 8 panel and even 10 panel CD Digipaks are also available. In fact, being made from cardboard stock, the number of panels, CD trays and CD booklets mean that CD Digipak combinations almost infinite – such versatility makes it is easy to see how the CD DigiPak has become such a popular CD packaging solution.

Product Placement

The company which owns the product pays the production company of the music video to put their product within the video with an aim of advertising their product. Rap music is a good example of this because they constently rap about money girls ad cars so in the video there will be a lot of product placement.

Vox pops

The word Vox Pops comes from Latin 'Vox populi' meaning 'voice of the people'.
Usually the interviewees are shown in public places and are supposed to be giving put-on-the-spot-opinions. Vox Pops are often used on news programmes to show balance. Each person is asked the same questions, the aim is to get a variety of answers and opinions. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view.

We prepare the following questions to ask people for our vox pops:
-Do you watch music videos?
-What is your favourite music video?
-What is it that you like about music videos?
-What do you think makes a good music video?


Examples of vox pops 

Vox pops

our vox pops

our vox pops wasn't the best in the class but thats a good thing because we now know what we need to improve on for our final proper vox pops.things like our location, the questions we ask, and our camra work needs to be improved.