Finished Music Video

Finished Digipak

Final magazine advert

It has a similar look and design to the digipak cover with the faded black and white and bold title. We also added the "available on iTunes" tag to the bottom of the advert which is usually at the bottom of an album advert.
Our magazine advert picture was originally taken from the our music video so it was easier to get hold of and develop To keep with the theme of the digipak somewhat, we kept the background black, which looks less 'tacky' compared to a brighter background plus it is easier to work with.

Question 1 -Evaluation

Question 2 - Evaluation

How effective is the combination of your main product and ancillary texts (DVD Digipak, Magazine Advert)?

The combination between the magazine advert and the digipak is very effective due to the fact we kept both very simply and clear for the audience. 

This is our digipak, the digipak very good and effective because it is very colourful and simple it will attract people to the digipak, also the colours also to do with fire and the song name its fire+bone.

We decided to change the idea of the digipak to go with a more Minimalist approach than before. by doing so we appear to have a more professional looking product then before so it look much more simpler and original 

An example of a minimalist album cover is 'Suck it and see' by the Arctic Monkeys. Where they took this idea to an extreme by just having text on a blank background, as you can see

Another inspiration for our Digipak front cover gradient design is from looking at the poster for the Movie 'Moon'

As you can see from the poster, the gradient circle in the middle draws you to look at the character in the Astronaut suit. We took this idea to mind and created a circle the gradients from Red to Yellow (To represent the colours of a fire). And then added black text going around in a circle so that it stands out more the further you go down the circle.

This is our magazine advert it is very effective because we actually originally got the picture for the magazine-ad from the music video so when the public see this they can straight away relate the the music video straight away. Also this is a picture of the lead singer so people who like him or hi music they will pick up the magazine. 

Question 3 -Evaluation

Evaluation 3: What have you learnt from your audience feedback?

Here is the link to the Survey Monkey I created in order to get audience feedback. Click here to take survey


Q1- Did you enjoy the video?

Answer Choices
Yes, very much	0%
Yes, it was okay	50%
It was alright	25%
Not really	25%
Not at all	0%
Q2- What did you enjoy about the video?                                                 - Instruments in the video - i enjoy the music and how the music reflects the video - the shots were good - the lead singer was good                                Q3 What would you rate the video out of 10?                                                   -5 -6 -6 -7 Q4- What could we do to improve the video?          -Costumes and more rock theme - have more locations and energy - add storyline - more people Q5 Did the video work well with the dijipak and magazine advertisement?                                                Answer Choices -Yes, very 50%                                                                                    -Good 25%                                                                                     -Alright 25%                                                                                     -Awful 0%                              From the result we got from our view it that there need to be an improvement. most people agreed that the digipak was ssuccesfull and really liked the design and the wa it worked with the magazing advert. We asked these specific question to tr and get the most out of the view and there real opinion on our music video. if we had more people who were willing to take part of our music video, our music video will look more as a band song then a solo song. If we had more time we would have gone to different locations for the music video to make it less boring. All this feed back form our viewers really helped us re evaluate what we produces and how to improve our video.

Question 4 - Evaluation

Digipak

magazine advert

Helpful advice that we should remember whilst creating the magazine advert:

- Make sure all the relevant information is included. 
The customer needs to know the event, the date any any other bonus information such as reviews or a website so this needs to be clearly advertised on our magazine advert.

- Find a software or technique to create the advertisment. 
How we create the advert will depend on which medium we are using to advertise. Here are some basic ideas

• If we are making a small scale print ad, such as a flyer or magazine advert, a good programme to use would be Adobe InDesign or Photoshop.
• If we are making a video ad, try working with iMovie, Picasa or Windows Media Player.
• For an audio ad, good programmes to use are Audacity or iTunes.
• For a large scale advertisment, you would probably have to contact a print shop to get the work done.

Magazine advert-first attempt

Here is one of our main magazine advert that we have been editing.

magazine advertisement

We could take notice of the different text used in these magazine adverts. There so many different kind of texts and fonts to choose from.

Photoshop development

these pictures demonstrate how the original screen grab got developed into the magazine advert. We had  to download different text to get the right one for our magazine advert. When the magazine advert is done we will post it on our blog.

Filming

Here's a photo of me setting up the camera in All Saints. We filmed Daniel singing the song the whole way through and we filmed this three times from different angles. We will now edit this footage in to our music video .

Shot list

Shot List
Scene	Shot Number	Description
1-preparing to sing 2-begins playing  3-singing begins 4-guitar cuts in 5-drums start 6-outside 7-park 8-singing 9-singing 10-guitar 11-singing 12-chorus  13-singing	1-turning on amp 2-plays electric guitar 3-daniel 4-daniel playing guitar 5-plays drums 6-walking along 7-walking along 8-daniel 9-daniel 10-daniel playing guitar 11-daniel 12-daniel singing 13-	1-close up shot of amp 2-mid shot of guitar 3-daniel approaches microphone, laughs 4-mid shot of daniel playing guitar 5-mid shot of the lead singer introducing a tempo 6-close up hand-held shot of daniel walking down an ally way, turns and looks straight into camera 7-daniel walks across screen 8- mid shot of daniel singing 9-extreme close up of singing 10- close up of guitar from odd angle 11- extreme close up of singing 12-centre frame mid shot

Costumes and props

Costumes and Props

Actor Name:	Daniel Macia
Costume: Check shirt, beanie hat, dark blue hoodie, black scarf, textured dark blue jacket.	Props:Amplifier, microphone, electric guitar, drums

Contingency plan

Risk assessment

Production Schedule Location Visit sheet

Production Schedule Location Visit Sheet Programme Title:  Fire + Bones Client: The Midnight Heavy Writer: Frankie McFarlane Producer:  Director: Emma Sofianou / Ahmed Sayed / Frankie McFarlane Date: December 2012- January 2013

Key points to note regarding location We were looking out for unusual or interesting backgrounds to use as the background which the singer will stand against. Name and number of location contact:  We would contact Mr Johnson, our media studies teacher, if we encountered any problems or had any queries regarding the filming or editing of our video.

Health and Safety Issues to note: - Climbing over fences    - Slipping on muddy floors - Using matches - Carrying equipment on public transport

Potential Filming Problems : - Not having enough shots for our video

Additional Notes:  (map of area/weather forecast etc) The weather was similar to this on the days we filmed. We were lucky that the weather remained constant on the different days that we filmed.

Treatment

Treatment

Group Roles Cinematography: Ahmed Sayed / Frankie McFarlane / Emma Sofianou Mise-en-scene: Ahmed Sayed / Emma Sofianou Sound: Ahmed Sayed / Frankie McFarlane / Emma Sofianou Editing:Ahmed Sayed / Frankie McFarlane / Emma Sofianou

Title: Fire + Bones Artist: The Midnight Heavy

Synopsis: The video shows the protagonist, played by Daniel Mascia, singing in various locations. The locations we have filmed in are: a park, a music studio, against walls. Along with the singing, we are putting in close ups of instruments such as guitar, drums, microphone and an amplifier.

Key Genre Conventions: - Band members - Unusual locations - Not 'set up' locations - Grimy locations - Close ups of singer - Close ups of instruments  - Mid-shots - Close up side shots - Quick shots

Shoot Schedule

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
day1 day 2 day 3  day 4	close up singing  close up filming lyric on sheets  mid shot of daniel walking   bus scene	goodmayes  park  robert clack school  golf course alleyway  emma sofianou	camera, tripod  camera tripod camera tripod camera, tripod, matches and ipod	indie looking clothing  indie looking clothes     indie looking clothes  --------- -------- ------	green brick building big coloured sheets with lyric on them  white card sheets with lyric on them  matches, white card sheets	Emma and Frankie  Emma , Frankie and Ahmed  Emma and   Ahmed Emma, Ahmed