Promoting music videos

• Advertisement 
• Draws attention to the music/song
• Illustrate the song
• Appeals to a visual audience 
• Expresses an individuals emotions
• Tells a story
• Markets an image 
• Promotes he artist/ single/ album
• Persuade audience to buy CD/Downloads 
• Raises the audience awareness or profile to the artist/group
• To make an artistic statement- e.g 'talking head once in a lifetime'
• Product placement e.g. Christine Aguilera and perfumes